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The Prima Double-breasted blazer
100% Italian virgin wool Β· Brown herringbone
β¬335,00 EUR
THE COLLECTION
Double-breasted wool blazers with a feminine fit.
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The Midnight Double-breasted blazer
Premium wool blend Β· Timeless black
β¬305,00 EUR
AS SEEN IN
ELLE
WHY TU PRIMUM?
A BLAZER YOU WONβT DISAPPEAR IN.
Our blazers are made for women who want a sharp silhouette without a wide, oversized fit.
A defined waist, shaped shoulders and carefully balanced proportions create structure while keeping the silhouette feminine.
01
DEFINES THE WAIST
The tailored construction follows your shape and highlights the waist without feeling tight.
02
GIVES THE SHOULDERS SHAPE
Light structure creates a clean shoulder line without making the blazer feel heavy or masculine.
03
DOUBLE-BREASTED, WITHOUT THE BOXY FIT
Button placement, length and proportions work together to shape your silhouette rather than hide it.
FIT IN MOTION
SEE THE DIFFERENCE.
100% ITALIAN VIRGIN WOOL
The Prima Double-breasted blazer
PREMIUM WOOL
The Midnight Double-breasted blazer
MATERIALS & CRAFTSMANSHIP
THIS IS WHY IT FEELS DIFFERENT.
Fabric determines how a blazer drapes, feels and wears over time. We chose two distinct wool fabrics, each giving its blazer a character of its own β from The Primaβs rich Italian virgin wool to The Midnightβs smooth, flexible wool blend.
01 / THE PRIMA
WOVEN IN BIELLA, ITALY
100% ITALIAN
VIRGIN WOOL
The Prima is crafted from 100% Italian virgin wool by Fratelli Tallia di Delfino, a renowned mill with more than 120 years of experience. The brown herringbone weave adds depth and character, while the natural body of the wool creates a beautiful drape and supports the tailored shape. The result feels soft and comfortable while retaining a sharp silhouette.
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01
WOVEN IN BIELLA
The Prima begins in Biella at Fratelli Tallia di Delfino, an Italian mill renowned for fine wool fabrics and craftsmanship for more than 120 years.
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02
NATURALLY BREATHABLE
Wool helps regulate temperature, keeping the blazer comfortable throughout the day.
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03
HOLDS ITS SHAPE
Woolβs natural resilience helps The Prima keep its shape and look sharp, even after a long day.
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04
DISTINCTIVE HERRINGBONE
Brown herringbone gives The Prima depth and character: a refined look that stands out and is still easy to style.
02 / THE MIDNIGHT
THE BLACK BLAZER YOU KEEP COMING BACK TO
SHARP IN APPEARANCE.
FLEXIBLE IN FEEL.
The Midnight combines the natural structure of virgin wool with added flexibility, keeping its sharp silhouette without feeling stiff. Its smooth black finish takes you effortlessly through the day and into whatever comes next.
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01
NATURAL WOOL STRUCTURE
Virgin wool gives the fabric a comfortable feel and supports the blazerβs tailored shape.
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02
MOVES WITH YOU
The flexible wool blend moves with your body for comfort throughout the day.
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03
MADE FOR REGULAR WEAR
The carefully balanced blend combines the refined look of wool with the durability an everyday blazer needs.
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04
SMOOTH, TIMELESS BLACK
The clean finish makes The Midnight easy to style for work, dinner and everything in between.
FIND YOUR BLAZER
THE PRIMA vs. THE MIDNIGHT
The same feminine signature silhouette. Two distinct expressions. Compare the details and find the blazer that belongs in your wardrobe.
THE PRIMADOUBLE-BREASTED BLAZER
THE DIFFERENCE
THE MIDNIGHTDOUBLE-BREASTED BLAZER
Brown herringbone with distinctive texture
LOOKSmooth, timeless black
100% Italian virgin wool
FABRIC74% virgin wool blend
Soft, substantial and naturally breathable
FEELSmooth, flexible and durable
Sharp structure and a clearly defined waist
FITTailored with greater freedom of movement
Made in Italy
PRODUCTIONMade in Portugal
Texture, warmth and a distinctive look
BEST FORWork, evenings and versatile everyday wear
Still deciding? Both blazers share our feminine, double-breasted signature silhouette. Choose the fabric and expression that feel most like you.
THE MEANING BEHIND THE NAME
YOU FIRST.
TU PRIMUM is Latin for βYou firstβ.
To feel well dressed, without feeling dressed up.
To walk into a room with calm, strength and a clear sense of who you are.
To choose clothes that enhance your shape rather than hide it.
Clothes that feel like the woman you are, and the woman you want to become.
That is TU PRIMUM.
FAQ
FREQUENTLY ASKED QUESTIONS.
Size Β· Materials Β· Delivery Β· Returns Β· Care
01HOW DO I CHOOSE MY SIZE?
Choose your usual size for our signature tailored fit. If you are between sizes, we recommend the larger one. You will find the detailed size guide on both product pages.
02WHAT IS THE DIFFERENCE BETWEEN THE PRIMA AND THE MIDNIGHT?
The Prima is crafted from 100% Italian virgin wool in brown herringbone, with a soft, substantial feel and distinctive texture. The Midnight is timeless black in a 74% virgin wool blend with added flexibility and everyday durability. Both share the same feminine, double-breasted silhouette.
03HOW LONG DOES DELIVERY TAKE?
Delivery to a pickup point of your choice is free. Delivery normally takes 1β2 business days in Denmark and 3β5 business days within the EU. Orders placed before 2 pm Danish time on weekdays are dispatched the same day.
04ARE RETURNS AND EXCHANGES FREE?
Yes. You have 30 days to return or exchange your blazer free of charge, so you can try the fit at home with confidence.
05HOW DO I CARE FOR MY BLAZER?
Air it regularly and steam gently to refresh the fabric. The blazer is dry clean only and should be stored on a shaped or padded hanger to preserve the shoulders and silhouette.
06ARE THE POCKETS REAL?
Yes. The pockets are lightly stitched closed to preserve the blazerβs shape during transport. Carefully open the stitching with a seam ripper or small scissors if you wish to use them.
07HOW DO THE BLAZERS FIT?
Both blazers fit true to size, with a close, defined waist and structured shoulders. Choose your usual size. If you are between sizes, we recommend the larger one.
08WHAT ARE THE BLAZERS MADE FROM, AND WHERE ARE THEY PRODUCED?
The Prima is made from 100% Italian virgin wool by Fratelli Tallia di Delfino and produced in Italy. The Midnight is made from a premium virgin wool blend and produced in Portugal. Both are designed in Denmark.
Still need help choosing?
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