DEFINED WAIST
Shaped to follow and define the waist without feeling too small or restricting movement.
OUR STORY
A BLAZER
YOU WONβT
DISAPPEAR IN.
We create double-breasted blazers with structured shoulders, defined waists and fabrics whose quality you can feel. This is the story behind TU PRIMUM.
EXPLORE OUR BLAZERS
THE BLAZER
WE COULDNβT FIND.
The idea for TU PRIMUM began long before the brand itself. As a designer, Pernille had always been drawn to traditional tailoring: strong shoulders, double-breasted construction and the quiet authority of a suit that fits just right.
What she couldnβt find was that same experience designed specifically for women. Too often, the blazer was oversized, a smaller version of a menβs jacket, or a lighter style whose fabric and construction lacked the same sense of quality.
Development took more than a year. In Perugia, Italy, Pernille tested and refined the fit in different fabrics and colours until the balance felt right: structure without stiffness, a defined waist and proportions made for the woman wearing it.
βI wanted to create a blazer that expressed confidence and still felt feminine β one that fitted a womanβs body and didnβt look as though we had borrowed it from the menβs department.β
WHY TU PRIMUM
WHY WE CREATED
TU PRIMUM.
For too long, women have had to choose between an oversized masculine silhouette and a lighter blazer without the quality and construction that make a piece worth keeping.
We believed there should be a third choice. TU PRIMUM is our answer: a double-breasted blazer with structured shoulders, a defined waist and carefully chosen fabrics. It has the strength of classic tailoring, shaped for a womanβs body and made to be worn again and again.
THE PHILOSOPHY
TU PRIMUM.
YOU FIRST.
To feel well dressed, without feeling dressed up.
To walk into a room with calm, strength and a clear sense of who you are.
To choose clothes that enhance your shape rather than hide it.
Clothes that feel like the woman you are, and the woman you want to become.
That is TU PRIMUM.
THE FIT
BUILT AROUND
THE FEMALE FORM.
STRUCTURED SHOULDERS
A confident line that feels refined rather than rigid, giving the blazer its distinctive structure.
DOUBLE-BREASTED BALANCE
Six buttons and carefully balanced proportions create a classic silhouette with a feminine expression.
FABRICS & CONSTRUCTION
THE FABRICS.
THE PRIMA
The Prima is crafted from 100% Italian virgin wool by Fratelli Tallia di Delfino, an Italian wool mill established in 1903. The cloth is woven in Italy in the Napoli Doppio Ritorto quality, with two yarns twisted together before weaving. This gives the fabric structure, depth and lasting shape.
The brown herringbone weave was a deliberate choice. Warm and full of character, it makes The Prima feel distinctive from the first glance. Designed in Denmark and made in Italy.
DISCOVER THE PRIMATHE MIDNIGHT
The Midnight is the more understated expression: classic black, sharply tailored and easy to wear again and again. Its blend of 74% virgin wool, 22% polyester and 4% elastane combines woolβs natural breathability with durability, flexibility and improved crease resistance.
It shares The Primaβs feminine foundation, designed in Denmark and made in Portugal.
DISCOVER THE MIDNIGHT
FRATELLI TALLIA DI DELFINO
WOVEN IN ITALY
AS SEEN IN
ELLE
FIND YOUR BLAZER
TWO EXPRESSIONS.
ONE IDEA.
The same feminine foundation. Two distinct fabrics and expressions.
