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A Danish take on the classic power blazer
With defined shoulders, a sculpted waist and Italian wool, TU PRIMUM challenges the idea that strength has to look masculine or oversized.
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There are clothes you put on, and clothes you step into.
The right blazer can change more than an outfit. It can bring your silhouette together, lift your posture and help you feel ready before you have said a word.
Perhaps that is why the blazer has held a place in women's wardrobes for decades. It conveys purpose, confidence and composure. Yet the classic power blazer has often relied on straight lines, broad proportions and a shape that conceals the body rather than defining it.
In recent years, the oversized blazer has become the natural alternative. Relaxed, modern and easy to style, but not necessarily made for the woman who wants a more defined, feminine silhouette.
FEMININE AUTHORITY
Strength and femininity belong together
For many women, getting dressed has long involved an unspoken choice. Professional or feminine? Authoritative or elegant? Strong or sensual?
But personal style is rarely about choosing one side. It is about expressing several sides of yourself at once.
She can be feminine without making herself smaller.
That kind of confidence needs no bold logos, punchy slogans or exaggerated proportions. You feel it in the fabric, in the fit and in the way the clothes follow the body.
THE DANISH PERSPECTIVE
A blazer designed around a woman's shape
TU PRIMUM is a Danish premium brand focused on women's double-breasted blazers. Its approach is simple: a blazer should not make a woman look like someone else. It should help her feel more like herself.
Defined shoulders give the silhouette direction and presence. A shaped waist keeps the figure visible beneath the fabric. The length falls over the hip, creating a balanced, elegant line.
“A blazer that helps the woman wearing it feel at ease in herself, without having to dominate the room.”
THE SIGNATURE
Meet The Prima
A double-breasted blazer that brings classic structure to a more defined, feminine silhouette.
Defined shouldersCreate presence and a clear silhouette.
A shaped waistDefines your figure without feeling tight.
A balanced lengthFalls elegantly over the hip and brings the look together.
MATERIALS & CRAFTSMANSHIP
The fabric is part of the silhouette
A precise fit depends on more than the pattern and seams. The fabric needs to hold its shape without feeling stiff. That is why The Prima is made from 100% Italian virgin wool, with a smooth viscose lining.
The double-twisted Napoli Doppio Ritorto fabric from Fratelli Tallia di Delfino in Biella was chosen for its density, softness and ability to support the blazer's shape. The Prima is designed in Denmark and made in Italy.
Structured shoulders
A precise line with quiet authority.
A shaped waist
Defines the silhouette without restricting it.
Italian virgin wool
Soft, substantial and chosen to hold its shape.
A WARDROBE CONSTANT
One blazer. Every side of you.
Jeans and a T-shirt feel more refined. Classic trousers gain character. Worn over a dress, The Prima adds structure while keeping the look feminine.
THE BRAND PHILOSOPHY
TU PRIMUM.
YOU FIRST.
Choosing yourself also means choosing with intention. Buying what you will actually want to wear. Prioritising fit and quality over a passing trend.
The Prima was not designed for one season or one particular look. It was created to be a lasting foundation in your wardrobe.
THE QUIET SIDE OF POWER DRESSING
Clothes that support your presence
The biggest difference in a well-constructed piece can be hard to see on a hanger. You feel it when you put it on. When the shoulders sit just right. When the waist falls where it should. When the fabric has enough weight to create shape, yet still moves naturally with you.
TU PRIMUM refines what already makes the blazer iconic, adding what is so often missing: a defined waist, balanced proportions and a silhouette designed around a woman's shape.
Strength does not always mean taking up more space. Sometimes it means no longer making yourself smaller.
THE SIGNATURE BLAZER
The Prima
Double-Breasted Blazer
See current price on the product page
- Designed in Denmark · Made in Italy
- 100% Italian virgin wool
- 100% viscose lining
- 30 days of free returns and exchanges
